nel was born from a simple truth: your power is yours, and yours alone. 

Founded by Shanelle Kari, nel is a high-end womenswear brand grounded in storytelling, intentional design, and emotional connection. Created for women born to lead, nel is about chasing what truly matters and living your story with confidence and freedom.

Our garments are designed to celebrate self-expression, confidence, and freedom. A space for reflection, reclamation, and remembering who you are. Each piece is crafted to honour your power and your beauty. With timeless tailoring, sensual fabrics, and poetic detail. Through intentional design, inclusive fit, and slow, thoughtful production, nel is redefining luxury. 

This isn’t just a label. It’s a space for change, a community to belong to, and a movement where we all embrace our stories.